EXPERIENCE

• Product & brand designer at Weee!

  2025-present • Growth team

  • Focused on onboarding, performance marketing, and lifecycle initiatives to drive new user acquisition, conversion, and retention.

  • Enhanced advertising experiences to help sellers reach more customers and increase campaign effectiveness.

  • Designed cross-platform flows for activation and engagement experiments across iOS, Android, and Web.

• 2022-2025 • Marketplace team

  • Led end-to-end product design for Weee!'s marketplace service —from seller portals to customer shopping experiences — played a key role of substantial YoY growth in GMV.

  • Designed Weee!’s marketplace feature within its larger grocery platform (iOS, Android, Web), ensuring a seamless user experience across both grocery and marketplace services, with multi-language support.

  • Led a junior graphic designer and overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• 2021-2022 • On-demand food delivery team

  • Oversaw product design for RICEPO’s on-demand food delivery app and Weee!’s food delivery feature, delivering authentic Asian cuisine across 40+ U.S. cities, and improving conversion rates and AOV.

  • Designed intuitive iOS, Android, and web experiences for product discovery, menu browsing, cart management, and real-time order tracking, enhancing the shopping journey across grocery and food services with multi-language support to cater to a diverse customer base.

  • Developed Figma templates and integrated Google Sheets automation to streamline creative design workflows, significantly improving efficiency and reducing manual work across design projects.

  • Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• Lead Product & brand designer at RICEPO

  2018-2021

  • Managed product design for RICEPO’s on-demand food delivery app delivering authentic Asian cuisine across 40+ U.S. cities, and driving significant growth, leading to acquisition from Weee!.

  • Developed a scalable and creative design system with multi-language support to enhance accessibility and platform scalability.

  • Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• Graphic designer at Tyger Manufacturing

  2017-2018

  • Coordinated frequently with factories and printers to manufacture brand collateral and accessories.

  • Worked regularly on graphic, layout, web, packaging and production materials in a small but profitable firm.

  • Designed and coded Shopify e-commerce websites.

  • Product photography and Promotional Videos.

• Guest Speaker at Adobe

  2017

  • Guest Speaker of a 3-day session on brand design, logo design and editorial design.

• Brand design intern at Gensler

  2015-2016

  • Brand, Environmental and signage design - Translates conceptual and creative thinking into design solutions in 2d and 3d forms, including prints, packaging, digital deliverables, and environmental applications; Creates communication and information designs with consistent brand strategies by utilizing relevant materials, processes and fabrication, in addition to meeting building codes and project-specific standards requirements.

  • Programming, Data, and plans Analysis - Works as a planner provides analysis and develops community-growth strategies with an eye toward long-term needs; Analyzes architecture plans and building structure to develop strategies for appropriate signage locations, including interior, exterior and parking lot.

• Graphic design intern at We Are Onyx

  2014-2015

  • Designed newsletters, roll-up banner, postcards, website banners, social media posts, and website redesign.

  • Created templates for newsletter emails in MailChimp.